Services / Microsoft Advertising
The channel your competitors ignore
While every other clinic in your city fights over Google and Meta inventory, Microsoft Advertising sits wide open: lower click costs, less competition and a higher-income search audience. We run it as a core channel, paired with LinkedIn audience data.
Lower cost per click
Microsoft Advertising carries considerably less advertiser competition than Google on aesthetic keywords, which usually means cheaper clicks for the same intent.
An audience with budget
Bing users skew older, between roughly 35 and 65, and wealthier. That is the audience booking injectables, skin and laser packages.
LinkedIn audience targeting
Layer in LinkedIn data to reach people by job title, industry and income bracket. No other ad platform allows this.
Why it works for clinics
Search intent does not care which browser it came from. The same person researching a treatment on a work desktop at lunchtime is the one booking on Instagram in the evening.
Related reading
Find out if Bing is open in your city
We check who is advertising against your treatments, then tell you honestly whether the channel is worth it.